Providing market intelligence for more than 35 years

In The News

Action Cams Are For Birthday Parties Not Bungee Jumping

Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more mundane

New top-line data from Parks Associates shows that almost 40% of consumers who own wearable cameras or camcorders use them for capturing the events of daily life. 

From the article "Action Cams Are For Birthday Parties Not Bungee Jumping" by sg.news.yahoo.com

Previously In The News

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...