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ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services.

Parks determined that the share of “antenna-only” TV households with broadband connections has reached 15 percent. Coincidentally, Parks found that the share of pay-TV subscriptions had declined and Internet-only video subscriptions had increased.

From the article "ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021" by Andrew Burger.

Previously In The News

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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