Providing Market Intelligence for 40 Years

In The News

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.

Previously In The News

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Car Owners Want Connected Car Support For Maps Emergencies Calls More

Parks Associates research shows 44% of car owners in U.S. broadband households have some kind of advanced connected car feature and 61% of car owners prefer to bundle vehicle data consumption with sma...

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...