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A Third Of Consumers Get News From Social Media

February 16, 2017

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.

“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates.

From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com

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About Parks Associates

A Third Of Consumers Get News From Social Media

Previously In The News

Streaming wars will force media companies to choose between pricey subscriptions and ads

Amazon Fire TV tops 30 million active users, seeming to beat Roku

More than 200 OTT services active in the U.S. market, research group says

HBO Max: Everything to know about HBO's streaming app

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