Providing market intelligence for more than 35 years

In The News

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video personalities than with TV personalities.

“The next generation is embracing online media, and a media status quo will all but guarantee eyeballs shift away from the television,” said Glenn Hower, senior analyst at Parks Associates. 

From the article "A Third Of Consumers Get News From Social Media" by www.research-live.com

Previously In The News

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...