In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

March 22, 2019

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire TV with 25 percent; Apple TV, which does not offer a cheaper option such as the Fire TV Stick, had a 15 percent market share at the time.

From the article "A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride." by Sahil Patel.

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Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

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About Parks Associates

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Previously In The News

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Report: Antenna Only Homes Increase to 15 Percent

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

AT&T Deal: Merger For New Media Era Or A Bad Remake?

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