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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

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