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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

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Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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About Parks Associates

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

Roku Remains On Top Of The Streaming Media Market

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

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