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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

November 20, 2024

smart TV

connected TV

The Current

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Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up from 54% in 2020.

From the article, "A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS" by Travis Clark

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About Parks Associates

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Previously In The News

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

Are You Ready for Some Football? These Streaming Stocks Are.

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

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