Providing Market Intelligence for 40 Years

In The News

A Cord Cutter's Life For Me: Replacing Cable With Internet TV

DirecTV and its competitors, including Google’s (GOOGL, -0.34%) YouTube TV and Dish Network’s (DISH, +1.99%) Sling TV, sure seem like a better deal than cable. The cost is lower, the apps are capable, and the interactive channel guide is great. That’s probably why cord cutting is accelerating. Only 77% of homes with Internet connections subscribed to cable or satellite TV last year, down from 81% in 2016, according to surveys by the research firm Parks Associates.

From the article "A Cord Cutter's Life For Me: Replacing Cable With Internet TV" by Aaron Pressman.

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...