Providing market intelligence for more than 35 years

In The News

New speakers for CONNECTIONS Europe

TV Over.netParks Associates announces new speakers for CONNECTIONS Europe, featuring executive expertise in IPTV, connected CE, and advanced video services. The Summit, hosted by Parks Associates on November 4, 2009, at the Movenpick Hotel in Amsterdam, addresses consumer demand and business strategies for connected consumer electronics. CONNECTIONS Europe panelists will address key industry issues: The development roadmap for digital lifestyle technologies and applications Adoption and revenue.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Philips SmartSleep Snoring Relief Band for Better Sleep

According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...