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91% of viewers like streaming aggregation, survey says

July 25, 2022

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.

From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.

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According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

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91% of viewers like streaming aggregation, survey says

Previously In The News

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Stream TV or Pay for Cable: Which Is the Better Choice?

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