Providing market intelligence for more than 35 years

In The News

80% Of US Hispanic Homes Subscribe To OTT

Parks Associates research shows bilingual Spanish-language broadband households in the US are more likely to have pay-TV and OTT video service subscriptions than the average US broadband household. 360 View Update: The research, which analyses a survey of US broadband households where Spanish is spoken daily, reveals that 89 per cent of these households have a pay-TV subscription and more than 75 per cent subscribe to at least one OTT video services. Among average US broadband households, 84 per cent subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "80% Of US Hispanic Homes Subscribe To OTT" by www.advanced-television.com

Previously In The News

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...