Providing Market Intelligence for 40 Years

In The News

8% of UK broadband homes own a smart watch

European research from Parks Associates shows 8 per cent of UK broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment, and smart home opportunities for companies in the IoT ecosystem, according to the firm’s consumer research project Connected Consumer in Europe.

“The IoT concept is so all encompassing it is easy to miss its practical implications for specific markets, industry players, and consumers,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Consumer IoT is all about the connected lifestyle, which is expanding beyond smartphones in a meaningful way, creating new applications for people to live independently and monitor their health.”

From the article "8% of UK broadband homes own a smart watch" by Advanced Television.

Previously In The News

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...