Providing market intelligence for more than 35 years

In The News

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates.

“The most popular devices are networked video cameras, but new items such as video doorbells and smart door locks are increasing in popularity,” stated Tricia Parks, CEO and founder of Parks Associates. “The safety and security aspect of the system remains the strongest selling point, but inclusion of smart home products adds more connected lifestyle value to a security system.”

Amazon recently acquired video doorbell maker Ring and also stopped selling new products from Google’s Nest smart product line.

From the article "75% Of Security Sales Include Smart Home Devices, Says Study" by Chuck Martin.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...