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73% Of Broadband Consumers Want To Tightly Control Their Personal Data

A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.

In terms of trust, only 5% of broadband consumers ranked pay-TV providers as trustworthy. Here’s how they rank as the most trustworthy companies:

62% -- Home insurance provider
59% -- Security monitoring service provider
58% -- Electricity provider
5% -- Pay-TV provider

Internet service providers, mobile phone operators and device manufacturers also come in as more trusted than pay television providers.

From the article "73% Of Broadband Consumers Want To Tightly Control Their Personal Data" by Chuck Martin.

Previously In The News

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

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Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...

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