Providing market intelligence for more than 35 years

In The News

68 Percent Smartphone Owners In The US Stream Music Daily: Study

A study by Parks Associates in its study revealed that 68 percent of smartphone owners in the country listen to music via streaming music on their handsets daily. On average, a person streams music on their smartphone for 45 minutes per day. It turns out streaming music is the most popular entertainment activity among U.S. smartphone owners.

From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by Neha Gupta.

Previously In The News

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Arrayent Connects Developers To IoT Ecosystems With The EcoAdaptor For Nest

Amid IoT ecosystem platforms, Nest from Nest Labs (subsidiary of Alphabet Inc.) is a mature and well known brand. It was acquired by Google (now Alphabet) in 2014 for $3.2 billion and has expanding it...

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...