Connected CE and digital media research from Parks Associates shows 66 per cent of US broadband households use a streaming audio service. Among all US broadband households,
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From the article "66% of US broadband homes use a streaming audio service" by Advanced-Television.com
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
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