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63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

December 08, 2016

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.

In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.

From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.

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63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Previously In The News

Field Service Revenue Starts With Visual Proof

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

Plume Names Rebecca Stone Chief Customer and Marketing Officer, Creating a Dedicated C-Suite Voice for Global ISP Customer Success

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