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63% In U.S. Say They Are Not Aware Of Virtual Reality

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

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