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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 07, 2016

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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About Parks Associates

63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Streaming Wars Accelerate: What’s Working and Why

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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