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63% In U.S. Say They Are Not Aware Of Virtual Reality

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

Previously In The News

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...

The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On

Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...