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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 28, 2016

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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About Parks Associates

63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

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