Providing market intelligence for more than 35 years

In The News

63% In U.S. Say They Are Not Aware Of Virtual Reality

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

Previously In The News

Smart Kitchen Appliances to Add to Your Home

It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...

New Report Shows Other SVOD Services Creeping Up on Netflix

The report also found that U.S. consumers pay an average of $29 per month for what Parks calls “incremental video-related entertainment beyond pay TV,” and the the biggest chunks of that are movie tic...

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...

UK Wearables Market Second In Europe

"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...