In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

Apple’s Video Streaming Plans: Key Open Questions

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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