In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

Most Broadband Homes Have Pay TV and OTT Subscriptions

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