In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Netflix Leads OTT Service In The US

Connecting the home the IoT way

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

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