In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Most Broadband Users Still Pay For Television

Comcast, Walmart in talks to develop and distribute smart TVs

Research: over 50% of U.S. broadband households stream content on TV screens

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