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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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Research: over 50% of U.S. broadband households stream content on TV screens

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Music streaming leads on smartphones

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

More Americans Are Getting Familiar With Virtual Reality Technology

Research: over 50% of U.S. broadband households stream content on TV screens

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