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60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, according to new consumer research from Parks Associates.

Rather than doubt OTT’s permanence as in the past, pay-TV providers are starting to respond to the demand: The number of pay-TV subscribers who receive online video services has jumped nearly 50% in a year.

“In late 2019, the market reached the crossover point where the same percentage of U.S. broadband households subscribed to an OTT service as subscribed to a pay-TV service, and now OTT adoption outpaces pay TV by double digits,” points out Kristen Hanich, senior analyst for the market research firm.

Presently, 79% of pay-TV households also have OTT subscriptions.

From the article "60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services" by Karlene Lukovitz.  

Previously In The News

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Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...

Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

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