Providing Market Intelligence for 40 Years

In The News

6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says

“While smart plugs are a staple of the smart home ecosystem today, next-generation products are creating more value through numerous value-added services derived from energy data,” says Tom Kerber, senior director, IoT Strategy, Parks Associates. “Access to high-frequency energy data enables a myriad of home safety, security, aging-in-place, and asset monitoring applications.”

From the article "6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says."

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...