Register

I agree with the Privacy Policy

In The News

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

February 05, 2025

Video Service Consumer Insights Dashboard

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay TV.

The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.

Parks Associates' research shows, as of Q3 2024, 59% of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions:

MAX (formerly HBO)
Netflix
Disney+
Discovery+
Paramount+
Prime Video
Hulu
Peacock

From the LightReading article, "56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates"

Previously In The News

The IT Shop Partner Profile

Parks Associates’ (News - Alert) study on IT support spending for small business finds that small businesses (those will less than 250 employees) spend only $150 per month for IT services. That number...

Boca Raton Tech Company Helps Organize Consumer Deals

Chris Fleck, vice president for emerging solutions at Fort Lauderdale-based Citrix Systems, said the outlook for mobile wallet products is "really positive. More and more people are living on their mo...

40 Cars To Add Android Auto This Year

While US smartphone owners still use their devices mostly to text and make calls, 70% of them stream at least one video clip daily, states a Parks Associates report on "Mobility and the App Economy."...

Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years

U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...

‹
1
2
...
622
623
624
625
626
627
628
...
735
736
›