Providing Market Intelligence for 40 Years

In The News

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay TV.

The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.

Parks Associates' research shows, as of Q3 2024, 59% of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions:

  • MAX (formerly HBO)
  • Netflix
  • Disney+
  • Discovery+
  • Paramount+
  • Prime Video
  • Hulu
  • Peacock

From the LightReading article, "56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates"

Previously In The News

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

Why Is Facebook Developing a “Portal Box” for TVs?

Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to...

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive