Providing Market Intelligence for 40 Years

In The News

50 billion devices will be connected to the web in next 10 years

But this is just the beginning of the Internet of Things and even though the latest data on the topic from the Consumer Electronics Association in conjunction with Parks Associates suggests that only one-in-10 US households are currently familiar with the concept, we’ll soon have progressed to the Internet of Everything, where ambient intelligence is all around us.

From the article "50 billion devices will be connected to the web in next 10 years." 

Previously In The News

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...