Providing Market Intelligence for 40 Years

In The News

50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years

And reports vary on actual cord-cutting numbers. A new report from Parks Associates says 10 percent of U.S. broadband households are now cord-cutters. The research company found that a quarter of those have cancelled their pay-TV service in the past 12 months, and are instead using online video sources. In February, a Moffett Nathanson research report, based on fresh census stats about occupied homes, estimated 3.8 million households that were cord cutters or “cord-nevers.” Last December, Nielsen said there were 2.8 million broadband homes that didn’t have a pay service.

From the article "50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years" by Doug McPherson.

Previously In The News

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Sling TV, Showtime, And CBS All Access Are Gaining On Netflix

There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is H...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...