Providing Market Intelligence for 40 Years

In The News

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lighting.

parks-chart.png

According to survey data presented in the report, 54% of smart lighting owners are willing to adjust their lighting during peak energy periods themselves, while just 29% would allow a utility or original equipment manufacturer (OEM) to do so remotely.

The data suggests that lighting remains a uniquely personal and manual domain, with device owners expressing greater comfort managing lighting themselves than relinquishing control to outside entities. 

From the Inside Lighting article, "5 Things to Know: November 22"

 

Previously In The News

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

The State of Live Video 2017

To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey. According to Craig Leslie, Parks Ass...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...