Providing Market Intelligence for 40 Years

In The News

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lighting.

parks-chart.png

According to survey data presented in the report, 54% of smart lighting owners are willing to adjust their lighting during peak energy periods themselves, while just 29% would allow a utility or original equipment manufacturer (OEM) to do so remotely.

The data suggests that lighting remains a uniquely personal and manual domain, with device owners expressing greater comfort managing lighting themselves than relinquishing control to outside entities. 

From the Inside Lighting article, "5 Things to Know: November 22"

 

Previously In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...