Providing Market Intelligence for 40 Years

In The News

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lighting.

parks-chart.png

According to survey data presented in the report, 54% of smart lighting owners are willing to adjust their lighting during peak energy periods themselves, while just 29% would allow a utility or original equipment manufacturer (OEM) to do so remotely.

The data suggests that lighting remains a uniquely personal and manual domain, with device owners expressing greater comfort managing lighting themselves than relinquishing control to outside entities. 

From the Inside Lighting article, "5 Things to Know: November 22"

 

Previously In The News

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...