Providing market intelligence for more than 35 years

In The News

5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive.

Parks Associates released a report showing that in 2014, Apple TV had dropped to fourth place at 17% of streaming devices sold in the U.S., behind Roku, Google and Amazon.

That same Parks Associates report points out that streaming media device ownership in U.S. households with a broadband connection is in the range of 20%.

In other words, the market for these devices is far from saturated. Apple is unlikely to ignore the opportunity, especially when it also has a good shot at convincing those among the 20% who already own an Apple TV to upgrade to a next-generation device.

From the article "5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)" by Brad Moon.

Previously In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive