Providing Market Intelligence for 40 Years

In The News

5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights

Consumers, though, opted for cheaper Roku, Amazon Fire TV and Google Chromecast sticks that were all priced at $30-$40, and Apple largely missed the rise of streaming. Apple’s market share of connected-TV devices in 2017 was 15 percent and falling, according to Parks Associates research report.

From the article "5 Early Indicators That Apple Has The Stuff To Compete With The Streaming Heavyweights" by Scott Porch.

Previously In The News

iPhone Remains Top Choice of US Smartphone Owners: Report

Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...