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5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of consumers plan to buy one within the next year.

Smart appliances include refrigerators, ovens, dishwashers and washing and drying machines that can be remotely controlled and monitored through an internet connection.

High cost and availability are among the factors affecting adoption. Brands need to more clearly address consumer pain-points in order to grow the industry, according to Parks Associates analyst Eddie Accomando.

From the article "5% Own Smart Appliances, 18% Plan To Buy One" by Chase Martin.

Previously In The News

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A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

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The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

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