A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.
This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sales and the need to expand demos beyond industry events such as CES® and into retail settings, especially during the holiday shopping season. At last year’s CES, VR headsets and hardware drew attention, but this year, content and apps will be the focus for the technology.
From the article "5% Of Consumers Who Try A VR Headset Buy One" by Robert Briel.
As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
