Providing market intelligence for more than 35 years

In The News

4K TV Market Awaits New Differentiators

"For both flat-panel purchasers and the subgroup of 4K TV purchasers, 44 percent made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4K TVs was not substantially different," said Barbara Kraus, director of research at Parks Associates.

She added, "More consumers value other attributes, including smart-TV capability, built-in Wi-Fi and high-resolution audio, over 4K picture quality,” Kraus said. "Content availability remains a key inhibitor to 4K adoption. We expect to see lower cost 4K TV technologies presented at CES 2016, along with 4K Blu-ray players and media, as well as OLED and HDR, to drive new growth in this market."

From the article "4K TV Market Awaits New Differentiators" by Tara Seals.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive