In The News

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

August 25, 2017

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made by Roku. Amazon's Fire TV sticks came in second place, at 24 percent. Google enjoys 18 percent with its Chromecast devices, and down the heap is Apple with just 15 percent, down three points from last year in the same quarter.

"Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99," said the firm's senior analyst Glenn Hower.

From the article "4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around" by Carl Velasco.

‹
1
2
...
85
86
87
88
89
90
91
...
769
770
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Previously In The News

OTT Business Model in 2024 – How OTT Platforms Make Money?

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Lacking Data and Tools: The 8 Barriers to OTT Insights

The Crucial Role of Technology Partnerships: Helping Schools Flourish

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us