Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE device.
The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual Connections Europe – IoT: Connected Entertainment and the Smart Home, November 10-11, at the NH Grand Hotel Krasnapolsky in Amsterdam.
“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates.
From the article "45% of Western European broadband homes have smart TV" by Broadband TV News.
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