Providing market intelligence for more than 35 years

In The News

41% of Esports Fans Would Pay for a Subscription, Says Parks

Charting the growth of esports, research company Parks Associates says that 41 percent of esports fans report they would pay for a subscription to watch online events, and 39 percent would pay on a per-event basis. That's going to grow into a huge profit center, as Parks also found that 10 percent of households with broadband connectivity watch esports, while 62 percent of those households play video games at least one hour each week.

From the article "41% of Esports Fans Would Pay for a Subscription, Says Parks" by Troy Dreier.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...