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41% of Esports Fans Would Pay for a Subscription, Says Parks

Charting the growth of esports, research company Parks Associates says that 41 percent of esports fans report they would pay for a subscription to watch online events, and 39 percent would pay on a per-event basis. That's going to grow into a huge profit center, as Parks also found that 10 percent of households with broadband connectivity watch esports, while 62 percent of those households play video games at least one hour each week.

From the article "41% of Esports Fans Would Pay for a Subscription, Says Parks" by Troy Dreier.

Previously In The News

Report: 40 Percent Of US Caregivers With Smartphones Use A Care-related App

Although 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks, according to a report from Parks Associates....

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

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