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40% of U.S. Homes Now Have a Streaming Media Player

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player.
As a reminder of how fast the home entertainment landscape is changing, only 6 percent of households were streaming via a media player in 2010.

Roku remains the leader with 37 percent share of share of media players owned by what Parks calls U.S. “broadband households.” Over the past year, Amazon’s share has increased by 4 percent, cutting into Google’s market share, Parks said.

From the article "40% of U.S. Homes Now Have a Streaming Media Player."

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According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

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A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

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