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40% of U.S. Homes Now Have a Streaming Media Player

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player.
As a reminder of how fast the home entertainment landscape is changing, only 6 percent of households were streaming via a media player in 2010.

Roku remains the leader with 37 percent share of share of media players owned by what Parks calls U.S. “broadband households.” Over the past year, Amazon’s share has increased by 4 percent, cutting into Google’s market share, Parks said.

From the article "40% of U.S. Homes Now Have a Streaming Media Player."

Previously In The News

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The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

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Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

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