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40% of U.S. Homes Now Have a Streaming Media Player

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player.
As a reminder of how fast the home entertainment landscape is changing, only 6 percent of households were streaming via a media player in 2010.

Roku remains the leader with 37 percent share of share of media players owned by what Parks calls U.S. “broadband households.” Over the past year, Amazon’s share has increased by 4 percent, cutting into Google’s market share, Parks said.

From the article "40% of U.S. Homes Now Have a Streaming Media Player."

Previously In The News

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The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

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Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

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